Travel Promotions

Travel Promotions Companies Entice Consumers With Irresistible Travel Promotions

Travel promotions involve loyalty programs, discounts, contests, and giveaways to entice consumers to purchase certain products or services. Promotions for travel provide a powerful way for travel-related companies - and companies in other industries - to generate awareness and build loyalty.

Norwegian Cruise Line tapped the power of travel promotions when they teamed up with American Express Travel. With some extra help from a travel marketing company, the "Perfect Travel Companions" campaign was launched. The premise of this travel promotion was that if consumers booked their Norwegian Cruise Line vacation using their American Express card, they would be rewarded with free hotel for before their cruise, rooms, gift baskets, and other tantalizing treats. In addition to newspaper ads for the travel promotion, a series of direct mail pieces were distributed to 250,000 American Express Travel cardholders across the country. The promotion generated almost a 6 percent return, generating nearly 15,000 leads, which converted to $8.3 million in sales.

A different kind of travel promotions partnership had the same kind of impact for Continental Airlines. In order to encourage consumers to travel during the summer season, Continental Airlines joined forces with LastMinuteTravel.com, a discount travel website. Together with a travel marketing company, they created an interactive tennis challenge on the street in front of the New York Stock Exchange. The promotional event featured friendly volleys with tennis pros and lots of travel promotions prizes. By the end of the four-hour promotion, Continental Airlines showcased their brand to over 20,000 financial district employees, generating a lot of leads and attention - both on Wall Street and in the media.

Particularly innovative and effective travel promotions are honored by The Association of Travel Marketing Executives' ATLAS Awards . These prestigious awards - which are the only results-driven marketing awards in the travel industry - recognize extraordinary achievements in travel marketing initiatives.

For travel promotions worthy of an ATLAS Award, companies must carefully select the best travel promotions companies to fit their needs. Leading travel marketing companies pair the essence of your brand with the most effect travel promotion - creating brand recognition and boosting the bottom line. But with so many travel promotions companies to choose from, knowing which to use can be difficult.

That's where PromoAid comes in.

Through a user-friendly, online platform, PromoAid provides a comprehensive database of travel marketing companies - as well as extensive information about companies in dozens of other marketing categories. PromoAid subscribers can search our proprietary knowledge base - with up to 30 data points per program - to find and compare a wide variety of marketing companies, read real client reviews, evaluate cost ranges, and more - all in one place, right at their fingertips.

For more information, call 847 425-1580 or fill out the form on the right and a PromoAid representative will contact you.