Sports Marketing

Sports Marketing Firms Help Turn Fans Into Customers

Sports marketing broadly refers to any sports-related advertising or promotion, from athlete endorsements to corporate sponsorships. As a $250 billion industry, sports marketing has evolved to include new mediums like websites, email, streaming video, and mobile marketing.

Speedo International, a world-famous competition-swimwear manufacturer, utilized sports marketing in a major way. As part of their sports marketing program, they contracted Olympic swimmer Michael Phelps to wear their new competition suit, the LZR Racer in the 2008 Summer Olympics. Just days before the Olympics, Phelps gave a virtual demonstration of the new suit in four different cities on four different continents. And during the Olympics, each time he set a world record or won a gold medal, he did it in a Speedo suit. Speedo's multi-faceted sports marketing program earned $25 million worth of global media coverage in the first week alone, and 9,000 Google hits on their website within one day of the launch. Additionally, Speedo effectively edged out Nike as an Olympic sponsor - a powerhouse brand at previous Olympic Games.

A different but equally effective sports marketing sponsorship had great results for DiGiorno pizza. In 2006 with the help of a big name sports marketing firm, DiGiorno became one of five NCAA Corporate Partners. The sports marketing agency activated a large-scale program at the Men's Final Four Tournament to establish a link between DiGiorno and NCAA fans. Throughout the tournament, DiGiorno brand ambassadors engaged consumers by sampling a variety of pizzas. DiGiorno also held contests, entertainment events, and meet-and-greets with Tournament athletes. Over the four-day sports marketing program, consumers sampled 53,520 pizza slices and DiGiorno drove millions of visitors to their website.

The same top level sports marketing company helps Qwest manage over 30 sports marketing sponsorships. The leading communications provider in a 14-state reach, Qwest has sponsorship connections with top teams in the nation including the Seattle Seahawks, Phoenix Suns, Colorado Rockies, Minnesota Vikings and Utah Jazz. By bringing Qwest to life in sports arenas, the sports marketing firm is able to tell the Qwest story and strengthen the Qwest brand to the most loyal kind of consumers - sports fans. Using fully integrated programs, the sports marketing agency leverages athletes, local media, and one-of-a-kind fan experiences, reaching tens of thousands of consumers at each sporting event.

For an award-winning, effective sports marketing campaign, companies can choose from a wide variety of sports marketing companies. Countless high-end marketing agencies specialize in sports marketing and corporate sponsorships. But with so many sports marketing firms to choose from, knowing which to use can be difficult.

That's where PromoAid come in.

Through a user-friendly, online platform, PromoAid provides a comprehensive database of sports marketing companies - as well as extensive information about companies in dozens of other marketing categories. PromoAid subscribers can search our proprietary knowledge base - with up to 30 data points per program - to find and compare a wide variety of marketing companies, read real client reviews, evaluate cost ranges, and more - all in one place, right at their fingertips.

For more information, call (847) 425-1580 or fill out the form below and a PromoAid representative will contact you.