Retail Marketing

Retail Marketing Influences Consumers When They're Ready to Buy

Retail marketing - or in-store marketing - refers to the promotional tactics brands use in stores.

In-store marketing influences customers during the final steps of the sale. This powerful form of marketing can include in-store product displays, sampling, demonstrations, and more.

Campbell Soup used retail marketing to boost their lagging sales. Their unique approach to in-store marketing was a new form of product display called IQ organizer. On the front of a plastic dispenser, each flavor got a mini-billboard that was three times the size of a regular can of Campbell's. The retail marketing tool stacked the soup on an angle so there was always a can of soup in front of a searching consumer. As part of a multi-pronged retail marketing strategy, this in-store marketing tactic contributed to an overall sales jump of 5 percent and an 8 percent increase in sales of condensed soups.

Whirlpool also used retail marketing to grow their customer base and increase their profit margin. In addition to tempting in-store product displays, Whirlpool representatives visited retail stores across the country to train sales associates how to promote the Whirlpool products to close sales. Backed by solid training, retailers at various stores were able to engage passing consumers in compelling product demonstrations during high-traffic periods. As a result, Whirlpool's retail marketing activities generated more than a 400 percent ROI.

Retail marketing was also effective for Red Bull, a popular energy drink. With the help of a prestigious, international retail marketing company, Red Bull created a unique in-store drink cooler modeled after an old-fashioned Shell Gasoline pump. The gas pump cooler enhanced the Red Bull branding concept that Red Bull fuels consumers. In every store that the Red Bull drink cooler product display was placed, sales growth increased by double digits. At the end of the retail marketing campaign, sales targets were surpassed by up to 30 percent and the campaign earned an Outstanding Marketing at Retail Achievement Award from POPAI.

POPAI - the Global Association for Marketing at Retail - honors outstanding retail and in-store marketing campaigns like Red Bull's. Their Outstanding Marketing at Retail Achievement (OMA) Awards Contest is the premier award for innovative and effective in-store and retail marketing displays.

For superior retail marketing solutions worthy of an OMA award, businesses must carefully select the best retail or in-store marketing company to fit their needs. Leading retail marketing companies know how to give your products prominence in front of consumers seconds before they make their purchase decisions. But with so many retail marketing agencies offering services, knowing which to use can be difficult.

That's where PromoAid comes in.

Through a user-friendly, online platform, PromoAid provides a comprehensive database of retail marketing companies - as well as extensive information about companies in dozens of other marketing categories. PromoAid subscribers can search our proprietary knowledge base - with up to 30 data points per program - to find and compare a wide variety of marketing companies, read real client reviews, evaluate cost ranges, and more - all in one place, right at their fingertips.

For more information, call (847) 425-1580 or fill out the form on the right and a PromoAid representative will contact you.