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Recipe Dissemination
Recipe Distribution Promotes Your Brand in a Unique Way
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Recipe dissemination or - recipe promotion - is when companies use recipes to promote their products. In some cases, companies create and distribute recipes that feature their product as an ingredient. In other cases, companies hold recipe contests and other recipe promotions to attract the attention of consumers and build brand loyalty.
Recipe dissemination worked well for DOLE Food Company. They used a recipe promotion to foster awareness of DOLE Jarred Fruit as a healthy snack. During back-to-school time, DOLE used School Family Media's parent-focused website to sponsor their recipe promotion contest. Excited by the chance to win a Hawaiian holiday or a cash donation to their local school, more than 875 parents submitted recipes featuring DOLE Jarred Fruit. Then 17,905 parents logged in, registered, and voted for the winning recipe. Overall, this campaign was a big success: DOLE's recipe promotional web page had an 18 percent increase in page views and the company was able to measurably grow its core audience of moms with school-age kids.
As successful as DOLE's recipe promotion was, Jennie-O Turkey Store, the popular frozen and deli turkey company, saw even better results from their recipe promotion. To connect with supermarket deli consumers, Jennie-O holds a semi-annual online recipe promotion. In-store consumers are directed to the company's website for an interactive, instant-win game featuring tons of great prizes - and promoting dozens of Jennie-O recipes. Consumers log on to the site and play Jennie-O's online game while reading various turkey recipes. Over 3,000 retailers and tens of thousands of deli consumers participated in their most recent online recipe promotion. After 12 weeks, the wildly popular online game drew over 150,000 visits and 12,000 registrants.
For first-class recipe distributions or recipe promotions like the ones mentioned here, companies must carefully select the best recipe distribution and promotion companies to fit their needs. Leading recipe marketing companies pair the essence of your brand with the most effective recipe promotion - creating brand recognition and boosting the bottom line. But with so many recipe distribution and promotion companies to choose from, knowing which to use can be difficult.
That's where PromoAid comes in.
Through a user-friendly, online platform, PromoAid provides a comprehensive database of recipe distribution and recipe promotion companies - as well as extensive information about companies in dozens of other marketing categories. PromoAid subscribers can search our proprietary knowledge base - with up to 30 data points per program - to find and compare a wide variety of marketing companies, read real client reviews, evaluate cost ranges, and more - all in one place, right at their fingertips.
For more information, call (847) 425-1580 or fill out the form on the right and a PromoAid representative will contact you.
