Professional Services Marketing

Professional Services Marketing Draws in New Clients

Professional services marketing refers to any promotional tactic used to build client bases and improve customer relationships for professional service providers - from physicians to real estate brokers.

Though it is one of the world's largest financial institutions, Bank of America needed a little marketing assistance when it merged with FleetBoston Financial, a local Massachusetts-based bank. Bank of America was concerned that the merger might have a negative impact on FleetBoston's long-standing business lending relationships. To make sure the merger went smoothly - and to avoid losing any loan activity - Bank of America partnered with a professional services marketing group. The marketing group developed everything from print ads to direct mail and e-mail marketing material, all of which emphasized the bank's commitment to the personal attention FleetBank's customers were used to. As a result, loan activity after the merger not only remained steady, but increased 24 percent immediately following the campaign.

Professional services marketing has also been effective for software companies - like EQI. NASA has been using EQI's custom software and databases since 2000. When the company wanted to expand their client base beyond NASA, they got some help from a professional services marketing group. After meticulous market research, the group developed a marketing program that would highlight EQI's professional services. The program focused on creating a more sophisticated and established image to reflect the complexity of their software products. Changing the corporate identity increased the amount of new clients within the private sector and secured EQI's position as a respected vendor for more than just NASA.

EQI was already well-established when they utilized professional services marketing, but new companies often need the most help in that area. Pickering Energy Partner was a new but rapidly growing energy analyst firm - one that needed the assistance of a professional services marketing group. Pickering worked with a top-tier company specializing in marketing for professional services to develop and implement their budding brand. The marketing group started by discovering what was most important to Pickering's target audience. Using the data they gathered, the professional services marketing group developed print marketing materials and an updated website. It all worked. The campaign achieved all of Pickering's marketing objectives. In fact, the program was so successful that Pickering grew enough to open a second office.

For a first-class professional services marketing solution like the ones discussed here, companies must carefully select the best professional services marketing group to fit their needs. Leading professional services marketing companies have the expertise to position professional service providers as leaders of their industries. But with so many professional services marketing groups to choose from, knowing which to use can be difficult.

That's where PromoAid comes in.

Through a user-friendly, online platform, PromoAid provides a comprehensive database of professional services marketing groups - as well as extensive information about companies in dozens of other marketing categories. PromoAid subscribers can search our proprietary knowledge base - with up to 30 data points per program - to find and compare a wide variety of marketing companies, read real client reviews, evaluate cost ranges, and more - all in one place, right at their fingertips.

For more information, call (847) 425-1580 or fill out the form on the right and a PromoAid representative will contact you.