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Nightlife Marketing
Nightlife Marketing Promotes Your Brand as VIP
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Nightlife marketing - or bar marketing - combines events, giveaways, contests and other promotional tactics to target a young, active, fun-loving demographic in their most comfortable medium: bars and clubs.
Stolichnaya Vodka, affectionately known to consumers as Stoli, reaped some major benefits of nightlife marketing when they used it to generate brand awareness. With the help of a top-tier nightlife marketing company, Stoli created a 20,000 square-foot custom-built event space called Stoli Hotel. The exciting nightlife promotion featured rooms themed after various brand flavors, a working spa, and concierge service. After three Stoli Hotel promotional events, Stoli generated 165 million media impressions, attracted over 25,000 highly targeted consumers and celebrities, and effectively positioned Stoli as one of today's hottest brands.
Another hot brand, AXE Body Spray, tapped the power of nightlife marketing for some serious results. In order to build excitement among trend-setting 18-24 year-old males, the body spray brand held two nightlife promotions at exclusive venues on the East Coast. AXE used street teams of brand ambassadors for two weeks before the events in order to create a buzz and spark interest. As an extra incentive, AXE held a special promotion: free admission for patrons who brought a receipt for two cans of AXE Body Spray. The bar marketing events were rounded out with performances by chart-topping DJs and hundreds of free samples. At each event, the bars were filled to capacity with thousands of attendees in their target demographic, generating incredible excitement around AXE Body Spray.
Especially creative and effective nightlife marketing programs are honored by the Global Marketers' Diamond Awards and Event Marketers' Ex Awards. The Stoli Hotel campaign mentioned on this page won one of each.
For first-class nightlife marketing promotions worthy of either award - or both in Stoli's case - companies must carefully select the best nightlife marketing firm to fit their needs. Leading nightlife marketing and bar marketing companies know exactly how to turn any brand into the hottest new trend. But with so many nightlife marketing firms to choose from, knowing which to use can be difficult.
That's where PromoAid comes in.
Through a user-friendly, online platform, PromoAid provides a comprehensive database of nightlife marketing companies - as well as extensive information about companies in dozens of other marketing categories. PromoAid subscribers can search our proprietary knowledge base - with up to 30 data points per program - to find and compare a wide variety of marketing companies, read real client reviews, evaluate cost ranges, and more - all in one place, right at their fingertips.
For more information, call (847) 425-1580 or fill out the form on the right and a PromoAid representative will contact you.
