PromoAid Launches "PromoRetailer"
Posted February 7, 2012
New "PromoRetailer" Adds Service That Enables Brand Managers and Agencies To Quickly View Retailer-Specific Information That Formerly Took Weeks to Gather
EVANSTON, Ill., February 7, 2012— Brand managers and marketing agencies operate in a challenging arena — one in which supplier-retailer relationships change constantly, as new suppliers are approved and established relationships are voided. Analyzing this dynamic before developing a tactical marketing plan is essential in saving time and money, according to PromoAid CEO and founder Ronnie Perchik.
Perchik noted that while this kind of information is vital to the success of any brand's shopper marketing program, it had always required significant resources to gather. Until now.
PromoRetailer was introduced by PromoAid expressly to help clients penetrate and understand the shopper marketing dynamic more quickly and accurately. Perchik explained that PromoRetailer adds a 31st data point to its industry-leading data platform of nontraditional marketing programs. The 31st data point reveals which of the 3,000-plus suppliers that PromoAid tracks are retailer-approved, and by which retailers.
Those 3,000-plus suppliers provide more than 10,000 marketing vehicles and services.
"Clients have greeted PromoRetailer with great enthusiasm," Perchik observed, "because they recognized instantly the uniqueness of this data source. In fact," he said, "while others in the field claim to compile similar information, PromoRetailer is the first to incorporate a technology-based system to regularly and comprehensively maintain the information in real time."
“PromoRetailer is another example of how PromoAid understands the difficulty marketers have matching brands’ initiatives with specific marketing vehicles," TPN President Rich Feitler said. "Our teams are now better equipped to provide expert guidance to our clients and direct them to appropriate, actionable programs for their shopper marketing executions.” TPN is unit of Omnicom Group Inc. Its roster of clients includes PepsiCo, The Hershey Co., Walmart, ESPN, 7-Eleven, the Campbell Soup Co., Bank of America, and Orbitz.
Perchik noted that PromoRetailer enables clients to view in 'real time' shopper marketing options that previously called for brands and marketing agencies to make a substantial investment of resources. PromoRetailer is one more way that PromoAid gets clients out of the businesses of research and sourcing and frees them up to devote their energies towards their brands.
He said that the focus of PromoRetailer is providing retailer-specific supplier and program information across all classes of trades, including industries like grocery, drug, mass, convenience stores, home improvement, club — even category killers. "Thirty-five to forty percent of the searches we do are chain-specific, so this was a natural advancement of our services," Perchik added.