PromoAid News

Congratulations to Kate McGarrahan from Draftfcb, our February BFF! Kate, thanks for your continued support of our service. Rounding out the top five BFF's: Susan Bishop (Acosta), Melanie Regan (The Integer Group), Maureen Collins (G2) and Karol Chang (Acosta). Read more »

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PromoAid Flash - HY Connect, Ahold, Sunflower and Our February BFF

Posted March 5, 2013

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PromoAid Flash - SellCheck, Match.com, Publix and BFF Standings

Posted February 20, 2013

Highlights of last week's updates from PromoAid suppliers, clients and the industry are: Read more »

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PromoAid's First BFF 2/5/2013

Posted February 12, 2013

PromoAid is recognizing our monthly BFF's. These are the most frequent PromoAid monthly users, with the very top person each month receiving a gift card. Read more »

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PromoAid Flash - Meijer, Immediate Consumption, Panel Media and Our First BFF

Posted February 5, 2013

A selection of updates from the last week: Read more »

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PromoAid Flash - ShopKick, Giant Eagle, Triad Retail Media & BFF's

Posted January 22, 2013

Starting in 2013, we will also be recognizing PromoAid's monthly BFF's. These are the most frequent PromoAid monthly users, with the very top user each month collecting a $25 gift card. Read more »

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PromoAid Flash - EBay, Macy's and Toys 'R' Us

Posted January 8, 2013

Post holidays, the following updates occurred in the PromoAid Data Platform: Read more »

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PromoAid Flash - The Happy Holiday Issue

Posted December 19, 2012

This week, the following updates occurred in the PromoAid Data Platform: Read more »

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PromoAid Flash - Rite Aid, Family Dollar, Jewel-Osco & More

Posted December 3, 2012

This week, the following updates occurred in the PromoAid Data Platform: Read more »

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PromoAid Flash - Valassis, David's Bridal, Target Media Solutions & More

Posted November 19, 2012

This week, the following companies were new to or provided updates to the PromoAid Data Platform: Read more »

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PromoAid Flash - Wal-Mart, Sam's Club, Publix & More

Posted October 29, 2012

This week, the following companies were new to or provided updates to the PromoAid Data Platform: Read more »

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PromoAid Flash - Wal-Mart, 7-Eleven, Albertsons & More

Posted October 8, 2012

This week, the following companies were new to or provided updates to the PromoAid Data Platform: Read more »

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PromoAid Flash - ShopKick, Match.com, Brand Connections & More

Posted October 1, 2012

This week, the following companies were new to or provided updates to the PromoAid Data Platform: Read more »

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A View From the Center

Posted August 22, 2012

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Gum On The Bottom Of Your Shoe?

Posted July 18, 2012

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PromoAid Closes Latest Round of Funding

Posted July 18, 2012

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The Path to "Re"purchase

Posted June 19, 2012

Dorothy had it easy. All she had to do was follow the Yellow Brick Road and it would take her back to Kansas. Marketers on the other hand don't have their worlds mapped out so clearly. It is hard enough to get the initial purchase, but how brands generate the repurchase is another challenge all together. Read more »

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A Fork in the Road

Posted May 30, 2012

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All _____ Are Not Created Equal

Posted May 17, 2012

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KONY 2012: An Unprecedented Phenomenon…

Posted April 2, 2012

Digest this: one single YouTube video, 6 days, over 100 Million views. Pretty staggering, huh? Read more »

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The Squeaky Wheel of Marketing

Posted March 15, 2012

Shopper Marketing continues to be front and center in our industry and the topic for numerous conferences, articles and blogs, complete with an association dedicated to the topic. Read more »

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PromoAid Welcomes Alaina Tackett!

Posted March 13, 2012

PromoAid, the "marketing matchmaker," has named Alaina Tackett as Director of Business Development and is proud to welcome her to the team. Read more »

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Super Bowl XLVI: The TV’s Not Alone..

Posted February 9, 2012

PromoAid is based near Chicago, so naturally we were gunning for the Bears to head to the Super Bowl. But alas, Giants versus Patriots, it was. No matter, because it was an epic game, and our support goes out to all our buddies in New York. Read more »

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PromoAid Launches "PromoRetailer"

Posted February 7, 2012

New "PromoRetailer" Adds Service That Enables Brand Managers and Agencies To Quickly View Retailer-Specific Information That Formerly Took Weeks to Gather Read more »

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Old Dogs...And New Tricks

Posted January 24, 2012

Well, it’s here: 2012. Some say the Mayans predicted that, in the year 2012, the world would come to an end. But many have debunked this theory, instead taking on the belief that, actually, this year will be about the transformation into a new era…perhaps even one of physical or spiritual revolution. Cue the Zen meditation music. Read more »

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Can Santa Compete With Digital?

Posted December 9, 2011

Picture this: Jane Smith, wife and mother of three, heads to her local Best Buy one Saturday morning, a couple weeks before Christmas (please insert other festive holiday if appropriate). She's looking for a digital camera for Grandpa. Read more »

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Just Married: Black Friday and Mobile

Posted November 28, 2011

Well, 2011 certainly brought us a new (and improved?) Black Friday. Perhaps you've heard about the growing list of retailers, like Target, Macy's and Best Buy, who opted to open their doors to customers at Midnight, Friday the 25th, effectively creating a new "holiday", so to speak, called Black Eve. Read more »

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A Realtime Mobile RFP

Posted November 2, 2011

Mobile this; mobile that. We, as marketers, hear it every day - the importance of mobile as a crucial share of the marketing strategy. And the dialogue is buzzing for a reason: there are 75 million smartphone users in the U.S., alone. And 90% of these users have their mobile device within reach, 24/7. Yes, this includes when they are showering, sleeping, exercising…always. Read more »

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30% Of Our Time Spent On…Facebook?

Posted October 5, 2011

A key function of a marketer’s role is to analyze demographics: who is using what, when?

Well, Magic Generational Strategies has aided you in this mission…at least for 2011.

In their recent study, they’ve categorized people into five generations, and have exhibited how each age group consumes both online and offline media by time of day. Read more »

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Tying The Knot

Posted September 27, 2011

When it comes to online marketing, it's all about tying the knot. It's not enough to just launch a digital campaign with new technology to establish presence, direct to a website and promote your brand message. But rather, it's about creating the maximum experience for the consumer, where your online and offline efforts intertwine. Read more »

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Converting The Fickle, To The Loyal...

Posted September 12, 2011

You head into the supermarket, browse the aisles, and select your favorite products to bring home for your friends and family to enjoy. We’re all familiar with this experience; no one is exempt. These products become a part of our everyday lives and, in essence, how we define ourselves. Read more »

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Win Win Win

Posted August 26, 2011

Overall Updates

More and more clients are taking advantage of our one of kind capability to search by retailer for services offered by vendors/suppliers to reach consumers of certain stores. Major chains from all classes of trade are represented and clients are taking advantage of this to develop reports for use as a reference for 2012 planning. Are you? Read more »

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What Is Proper B2C Social Media Etiquette?

Posted August 24, 2011

Primum non nocere is a Latin phrase that means "First, do no harm." It's a central precept that prospective physicians are taught in medical school. It's also a particularly relevant precept for brand marketers wishing to engage with users through online social media. Read more »

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If Google's Doing It...

Posted August 18, 2011

If you’ve picked up the paper, or switched on the news in the morning over coffee and toast this week, you’ve no doubt heard about Google’s very recent acquisition of Motorola. For a cool $12.5 billion, the leading search engine purchased Motorola Mobility Holdings, which was originally the cell phone piece of the Motorola pie. Read more »

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All Aboard?

Posted July 28, 2011

We certainly are in the technology age; there’s no doubt about it. New technologies seem to emerge weekly, and as marketers, we not only have to jump on the bandwagon, but we have to stay ahead of the curve. Read more »

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Sampling in the Digital Age

Posted July 27, 2011

Building on a recent push to add more vendors specializing in specific marketing areas (nightlife, cause, travel and senior citizen marketing), PromoAid recently added a large group of suppliers specializing in digital and venue-specific marketing and signage. These companies will give our clients a greater range to reach their target demographic in a variety of ways. Read more »

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Try It, "Like" It, Buy It?

Posted July 25, 2011

For the longest time, product sampling was a straightforward, simple and very effective way to stimulate trial and boast sales. In the digital era though, sampling has been remade. Social media and other innovations are transforming sampling, adding new capabilities and potency. Read more »

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QR Codes Taking Old Barcode Technology to New Heights

Posted July 13, 2011

In addition to day to day and regular supplier updates we garner from industry publications and our suppliers themselves, a PromoAid focus in the near term will be on expanding the 5 following marketing category offerings:

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Taking Cues From Twitter

Posted July 11, 2011

With the explosion of social media onto the scene, smart marketers today know it’s essential to have a presence on the likes of Facebook, Twitter and YouTube. But knowing you need to be there doesn’t necessarily mean you know how to be there. Read more »

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PromoAid Names Kelly Ryan Gartrell As New VP Business Development

Posted July 5, 2011

EVANSTON, Ill., July 5 2011 — PromoAid, the "marketing matchmaker," has named Kelly Ryan Gartrell as VP Business Development. Read more »

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No Such Thing as 'Too Niche' At PromoAid

Posted June 30, 2011

For this update, we wanted to highlight a small sample of recent additions to our data platform to demonstrate the degree of variety we have in both marketing suppliers and the programs they offer. No marketing plan’s target market is too niche or specific for us.

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What's A "Like" Worth?

Posted June 21, 2011

Everyone wants to be liked...particularly marketers on Facebook. But just what does it mean when a user "likes" or "follows" your brand? What is the value of a "like"? Can it be quantified? When the first banner ad appeared in 1994, a new era of advertising accountability and measurement was ushered in. Read more »

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Ads in bathrooms, and nightclubs, and restaurants, oh my!

Posted June 15, 2011

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PromoAid Names Tracy Miller as Account Manager

Posted June 2, 2011

EVANSTON, Ill., June 2, 2011 — PromoAid, the "marketing matchmaker," has named Tracy Miller as an account manager. In her new role, Miller will be a lead contact person in direct client support for the B2B agency. Read more »

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Mobile Ad Suppliers

Posted June 1, 2011

Mobile Advertising Suppliers

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Mother's Little Helper

Posted May 25, 2011

We all know that mothers are a marketing force to be reckoned with, but recent data dictates that their influence is growing. Controlling an estimated 80% of household expenditures - more than $2 trillion of U.S. consumer spending - their evolving media and technology habits are being closely watched by marketers. Read more »

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Green Suppliers

Posted May 25, 2011

Green Suppliers

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Scent Marketing Suppliers

Posted May 15, 2011

Scent Marketing

In response to recent client requests, we have expanded the number of scent marketing suppliers and programs in our database. Suppliers in this area include the following:

• Sixth Scents
• Scentisphere
• ScentSational Technologies
• ARCADE Marketing
• IntelliScents Read more »

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PromoAid Announces LinkedIn Group

Posted May 1, 2011

Overall Updates

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From the Gut

Posted April 29, 2011

Innovation on any level is inherently nerve-racking. By definition innovators are charting a new course without the benefit of personal past experience or the opportunity to learn from others' mistakes.

High Stakes

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Blue Chip Marketing Worldwide, PromoAid Enter Into Agreement

Posted April 12, 2011

NORTHBROOK, IL--(Marketwire - 04/05/11) - Blue Chip Marketing Worldwide, a full-service marketing agency specializing in retail, healthcare and brand marketing, today announced that it has entered into an agreement to be PromoAid's partner within the CPG and retail channel. Read more »

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Spinning Wheels

Posted March 3, 2011

We analyzed our internal database and found that that of all supplier searches conducted on behalf of our clients, only 6% progressed into fully activated projects. When it comes to marketing projects, "the best laid plans...may often go awry." Whether by design or unexpected circumstances, a large number of incipient projects never see the light of day.

Commonplace

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Watch Your App-etite!

Posted January 1, 2011

With the explosive growth of smartphones and other mobile devices in 2010, the number of mobile apps has skyrocketed as well. Increasing numbers of marketers have jumped on the mobile app wireless-band-wagon. How are they faring? Is it a wise investment of marketing resources? Read more »

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A Chat with Ronnie Perchik, Founder and CEO of PromoAid

Posted December 24, 2010

Chicago-based startup PromoAid is more than a marketing directory; it’s a unique online data platform providing comprehensive info from hundreds of marketing firms. We recently took some time to catch up with founder and CEO Ronnie Perchik. Read more »

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Ring A Ling - The Cash Register Sings

Posted December 1, 2010

It's beginning to look a lot like a happy holiday season for retailers. Though it's still too early to make a final call, holiday retail spending is making a strong showing both in stores and online. Read more »

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Location. Location. Hype?

Posted November 1, 2010

Virtually everyday there seems to be another announcement about a new location based service. What do they all add up to? What do they mean for brands and retailers? Read more »

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Climb Out of Your Rut!

Posted October 1, 2010

The average score for last month's quiz on non-conventional marketing was 54%. The good news is it won't be counted towards your final grade... The low scores highlight how difficult it is to keep up with the rapidly changing marketing environment. Read more »

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PromoAid Adds Blue Chip Clients to its Roster, New Clients Include SUPERVALU

Posted August 2, 2010

Evanston, IL August 26, 2009 - PromoAid, creators of a unique cost-saving service for marketers, signed four new clients in July, adding to its expanding list of marketing organizations. Their client list includes consumer product companies, retailers, and advertising agencies as well as other business verticals. Read more »

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The Campaign Your Campaign Can Smell Like

Posted August 1, 2010

Yes everyone has been talking about it. But is it the way of the future or a singular sensation? Can a campaign like this be duplicated without a Weiden + Kennnedy as your agency? Should it be attempted? Read more »

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Undress Your Marketing Plan

Posted July 1, 2010

Marketing innovation is easy to talk about but hard to do. Rather than conceiving and executing new programs, many marketers fall into the habit of revisiting previous executions and tweaking them around the margins. However, today's environment may call for nothing less than a top to bottom overhaul of your marketing plan. Read more »

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Not Your Grandma's Coupon

Posted June 1, 2010

Who clips coupons? Perhaps not who you would expect. The poor economy and new channels of distribution are changing who uses coupons and how consumers are getting them. Read more »

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Adapt or Die

Posted May 1, 2010

The Client-Agency relationship has always been subject to the economy and changing consumer habits, but the radical changes rippling through the media landscape today may forever alter how Clients and Agencies work together. Read more »

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Shop 'Til The Promotions Stop

Posted May 1, 2010

The economy is poised to rebound, but does that mean that retailers and manufacturers will let up on the tactics that have driven shoppers into the stores during the downturn? Read more »

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Social Media Marketing Explosion

Posted March 1, 2010

Is social media marketing just today's media obsession or will it permanently change how marketers connect with consumers? Read more »

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Rip Up Your Marketing Rulebook

Posted February 1, 2010

Non-traditional marketing used to be a fringe activity. But today when mainstream global marketing companies are shunning traditional marketing in favor of unconventional methods, everyone is taking notice. Read more »

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Brand Loyalty Is So Yesterday

Posted January 1, 2010

Is brand loyalty a thing of the past? A number of large-scale studies indicate that brand loyalty has been eroding for much of the past decade. The current economic downturn hasn't helped, but the decline began well before the recession. Read more »

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Better to Give and Receive?

Posted December 9, 2009

During the Holiday Season, our thoughts turn to giving. For marketers, Cause Related Marketing and the notion of "doing well by doing good" has been popular for decades. But does it impact the bottom line? Read more »

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Which Half Is Wasted?

Posted November 1, 2009

"Marketing accountability" and "marketing attribution" are two buzzwords sweeping the marketing world. Both reflect the urgent need for organizations to better understand the effectiveness of their marketing efforts. Read more »

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Consolidation Is The New Black

Posted October 1, 2009

Greetings!
Today budget cuts through internal and external consolidation is more than just fashionable; it's a business imperative. Marketing companies are streamlining their internal organizations and reducing their roster of agencies. Read more »

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From Mad Men to Guerrillas

Posted September 1, 2009

Greetings!Though non-traditional marketing techniques were first adopted by small and medium sized companies, today they have moved into the mainstream. Many Fortune 500 Companies have supplemented traditional advertising with alternative approaches. Read more »

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The New Normal

Posted August 1, 2009

Greetings!

The economic downturn that forced many marketers and their agencies to re-negotiate their compensation terms may be drawing to a close. Yet many industry insiders believe that even as the economy rebounds, there won't be a return to business as usual. Read more »

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Cutting Costs While Maintaining Marketing Spending

Posted July 1, 2009

Greetings! Last month PromoAid conducted a survey to learn more about how the economy is impacting spending on marketing programs. Results are in the left column below. Not surprisingly we found that marketers are looking for ways to cut costs. The challenge is to find a way to cut back without curtailing the marketing efforts that support the brand and product sales. Read more »

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Measuring the Bang From Your Marketing Bucks

Posted May 1, 2009

In today's tough economic climate, marketing budgets are being scrutinized more than ever. Accountability is critical. In many cases senior management is asking how efficiently their marketing dollars are being put to use. If you can't quantify the bottom line impact of your marketing programs, your marketing budget could be slashed. Read more »

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