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Loyalty Marketing
Loyalty Programs Build Long-Term Relationships With Consumers
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Loyalty marketing is an approach to marketing in which a company focuses on growing and retaining existing customers through incentives.
American Airlines pioneered customer loyalty programs when they began rewarding loyal customers with "frequent flyer" miles. Before long, most airlines followed suit. Today, everyone from credit card companies to retail stores have some sort of loyalty rewards program in place to identify, retain, and grow the best customers - customers who deliver repeat business.
Loyalty marketing programs have worked wonders for Pizza Hut. To keep customers from switching between Pizza Hut and other major pizza providers, Pizza Hut launched a meticulously researched fee-based loyalty program designed to retain their best customers. From coupons to free food, members of the VIP (Very Into Pizza) program receive numerous incentives to stick with Pizza Hut. And the customer loyalty program has worked: Pizza Hut's net sales increased by 65 percent and the VIP program grew their "best" customers by 300 percent.
Starbucks is another company that has had great success with a loyalty marketing program. The leading coffee chain offers a fee-based loyalty rewards program aimed at keeping current customers from getting their coffee anywhere else. In addition to in-store discounts and complimentary beverages, members of the Starbucks loyalty program also earn free WiFi hours with the use of a pre-loaded Starbucks Card. Just six months after the program launched, Starbucks already had close to 2 million registered Starbucks Card holders - an impressive (and growing) number of loyal customers.
Especially creative and effective loyalty programs are honored by the Brand Keys Customer Loyalty Engagement Awards. Winners of this coveted award are those brands best able to engage consumers and create loyal customers.
For first-class loyalty rewards programs worthy of a customer loyalty award, companies must carefully select the best loyalty marketing firm to fit their needs. Leading loyalty marketing program companies have the expertise to select the most effective incentives to attract, retain, and grow a loyal customer base. But with so many loyalty marketing firms to choose from, knowing which to use can be difficult.
That's where PromoAid comes in.
Through a user-friendly, online platform, PromoAid provides a comprehensive database of loyalty marketing companies - as well as extensive information about companies in dozens of other marketing categories. PromoAid subscribers can search our proprietary knowledge base - with up to 30 data points per program - to find and compare a wide variety of marketing companies, read real client reviews, evaluate cost ranges, and more - all in one place, right at their fingertips.
For more information, call (847) 425-1580 or fill out the form on the right and a PromoAid representative will contact you.
