Much more than a marketing directory
- About PromoAid
Clients- Suppliers
- Categories
- Buzz Marketing
- College Marketing
- Cause Marketing
- Database Marketing
- Demographic Marketing
- Entertainment
- Event Marketing
- Experiential Marketing
- Guerilla Markting
- Healthcare Marketing
- Internet Marketing
- Loyalty Marketing
- Mall Marketing
- Mobile Marketing
- Nightlife Marketing
- Professional Marketing
- Recipe Marketing
- Retail Marketing
- Sports Marketing
- Travel Marketing
- Youth Marketing
- News
- Contact Us
Internet Marketing
Internet Marketing Companies Can Help Harness the Power of the Web
Click to view PromoAid demonstration
* Required field
Internet marketing takes advantage of the power and reach of the web to build brand awareness, improve customer relationships, and generate qualified leads and sales.
Originally, marketing online typically meant using banner ads at the top or side of certain web pages. Today, however, internet marketing refers to any online tactics use to promote a product or brand, including pay-per-click ads (PPC), search engine optimization (SEO), email campaigns blogs, podcasts, webcasts, and wikis.
Pay-per-click ads were especially effective for the Orlando World Center Marriott Resort when they wanted to increase bookings during spring break and Easter. The Resort turned to an internet marketing company with a budget of only $2,500. Immediately, the internet marketing firm created a Yahoo! pay-per-click campaign based around targeted keywords that funneled website visitors to a promotional landing page. By the end of the campaign, the online ads made by the internet marketing company were achieving a 7.23% click-through rate and the Resort was nearly booked up.
And when Ronald McDonald House Charities launched a national fundraising campaign, they turned to an elite internet marketing firm for extra help. The Charities' current online presence needed a jumpstart: their existing website was receiving less than one thousand unique daily visitors and the campaign was hundreds of thousands of dollars behind schedule. To amplify the Charities' fundraising efforts, the internet marketing firm used a combination of online marketing strategies including organic SEO, PPC, and B2B email marketing. In the first month, the internet marketing campaign raised over half a million dollars from various corporations helping the organization surpass its fundraising goals. Furthermore, within three months, the website traffic increased 350 percent.
Boeing turned to internet marketing for recruitment purposes: they needed to increase the number of applicants on their Careers webpage. They partnered with a premier internet marketing firm for a PPC campaign that achieved remarkable results. Compared to Boeing's traditional marketing and advertising tactics, the PPC campaign delivered up to a 1,930% greater return on investment. During the course of the online marketing campaign, the internet marketing company's PPC ads drove over 14,500 prospects to Boeing's Careers page - the highest amount of traffic that page had ever seen.
The Web Marketing Association honors particularly effective and creative internet marketing solutions with the Internet Advertising Competition (IAC) Awards. The Ex Awards also honor excellence in internet marketing and interactive marketing.
For first-class internet marketing solutions worthy of either award, companies must carefully select the best internet marketing firm to fit their needs. Leading online marketing companies achieve remarkable results by harnessing the power of the web and creating uniquely targeted campaigns. But with so many internet marketing firms to choose from, knowing which to use can be difficult.
That's where PromoAid comes in.
Through a user-friendly, online platform, PromoAid provides a comprehensive database of internet marketing companies - as well as extensive information about companies in dozens of other marketing categories. PromoAid subscribers can search our proprietary knowledge base - with up to 30 data points per program - to find and compare a wide variety of marketing companies, read real client reviews, evaluate cost ranges, and more - all in one place, right at their fingertips.
For more information, call (847) 425-1580 or fill out the form on the right and a PromoAid representative will contact you.
