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Healthcare Marketing
A Healthcare Marketing Firm Can Help Consumers Know You're Out There
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Healthcare marketing refers to any efforts to promote medical facilities, products, or services and includes everything from brochures to billboards.
Since healthcare industry leaders are customer-focused, they use a wide variety of healthcare marketing services to connect with current and potential patients.
Baylor Health Care System is especially interested in patient connections. As they provide care to metropolitan Dallas/Fort Worth and surrounding areas, they always look for ways to humanize the Baylor brand. By joining forces with a major healthcare marketing company, Baylor created Baylor Innovations, an upscale newsstand-quality magazine that includes real patient stories as well as Baylor's latest innovations. The magazine is mailed quarterly to targeted, high-income households in the Dallas/Fort Worth market, reinforcing Baylor's brand recognition. As a direct result of Baylor Innovations, Baylor Health Care System reported an astonishing 8:1 return on investment.
Le Bonheur Children's Medical Center in Memphis was able to connect with an entire community through their healthcare marketing efforts. With the help of a well respected healthcare marketing agency, they launched a successful, multi-faceted campaign to raise capital for the construction of a new hospital building. The community responded to the extensive print campaign, building-sized banners, and the numerous radio and television spots featuring renowned actor Morgan Freeman as the campaign's spokesperson. In January 2008, Le Bonheur closed in on its $200 million goal and broke ground for the much anticipated new building.
Though they didn't need a new building, AvMed did need help from a healthcare marketing company. As a Florida-based regional company, AvMed risked losing members when its biggest client, the State of Florida, started offering different health plan choices to its employees. AvMed turned to a healthcare marketing agency for a bold new look and a sophisticated portfolio of branded collateral materials. As a result of their marketing efforts, AvMed enjoyed a 54 percent increase in quote requests over the previous year. Plus, commercial sales and Medicare each increased an impressive115 percent.
Outstanding healthcare marketing campaigns - like the ones mentioned here - are honored by both the Healthcare Advertising Awards and the Aster Awards Program. These two elite competitions recognize the nation's most talented healthcare marketing professionals for excellence in consumer healthcare marketing.
For a healthcare marketing program worthy of either award, companies must carefully select the best healthcare marketing firm for their needs. But with so many healthcare marketing companies, knowing which to use can be difficult.
That's where PromoAid comes in.
Through a user-friendly, online platform, PromoAid provides a comprehensive database of healthcare marketing companies - as well as extensive information about companies in dozens of other marketing categories. PromoAid subscribers can search our proprietary knowledge base - with up to 30 data points per program - to find and compare a wide variety of marketing companies, read real client reviews, evaluate cost ranges, and more - all in one place, right at their fingertips.
For more information, call (847) 425-1580 or fill out the form on the right and a PromoAid representative will contact you.
