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Guerilla Marketing
Guerilla Marketing Companies Can Reach Your Audience in New Ways
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Guerrilla marketing, sometimes called grassroots marketing, is an unconventional method of promoting a company's products or services. Guerrilla marketing typically operates on a very low budget and relies on time, energy, and ingenuity.
Jay Conrad Levinson coined the term guerilla marketing with the book Guerrilla Marketing. Since the book was published in 1984, businesses have turned to guerilla marketing companies for aggressive, unexpected marketing tactics.
One of the most well-established guerilla marketing agencies helped Disney Consumer Products reintegrate Mickey Mouse into popular youth culture. Through a series of guerilla marketing tactics - like artist-designed legal graffiti and video projections of vintage Mickey Mouse films - Disney was able to saturate pop culture with Mickey Mouse. By the end of the campaign, the legendary cartoon was popular among the masses once again.
Skechers also used a guerilla marketing company to funnel back-to-school shoppers into strategic retail stores and increase brand exposure within their target demographic. The guerrilla marketing agency trained a veritable army of energetic brand ambassadors to distribute coupons and talk to pedestrians at high traffic shopping centers. Altogether, they distributed 6,000 coupons and made 24,000 brand impressions. Most importantly, Skechers experienced a 35-40 percent coupon redemption.
Another major guerilla marketing company worked with MSN to create consumer awareness for the kick-off of MSN8. They used the strategic placement of over 16,000 MSN "butterfly" Static-Cling Posters throughout Manhattan to create unprecedented word-of-mouth surrounding the brand. Through these guerilla marketing tactics, MSN received incredible local, national, and international press coverage: 168 newspaper articles along with television news coverage in 21 markets.
Guerilla marketing agencies are a powerful force in the marketing and advertising landscape. They take an unparalleled, avant-garde approach to driving brand recognition and increasing customer loyalty. From New York to Los Angeles and cities across the globe, guerilla marketing companies can make a big impact for businesses and brands ready to try something truly unconventional. But with so many guerrilla marketing companies to choose from, finding the right one can be difficult.
That's where PromoAid comes in.
Through a user-friendly, online platform, PromoAid provides a comprehensive database of guerrilla marketing companies - as well as extensive information about companies in dozens of other marketing categories. PromoAid subscribers can search our proprietary knowledge base - with up to 30 data points per program - to find and compare a wide variety of marketing companies, read real client reviews, evaluate cost ranges, and more - all in one place, right at their fingertips.
For more information, call (847) 425-1580 or fill out the form on the right and a PromoAid representative will contact you.
