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Experiential Marketing

An Experiential Marketing Agency Can Help Involve Consumers With Your Brand

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Experiential marketing, sometimes called customer-experience marketing, connects potential consumers with brands through personal, relevant promotional tactics.

By letting your customers actually experience your brand through interactive and personalized methods, you can capture your audience in an unforgettable way. These experiential marketing solutions stick with consumers so when they need a product, they think of your brand.

That is exactly how Sony promoted their Handycam camcorder. Working with an elite experiential marketing agency, Sony created an award-winning shopping experience for thousands of consumers. They set up product displays and demonstrations inside a giant ripped up shoe box to remind people of the hassle of a shoebox full of old pictures. Shopping inside a shoebox connected customers to the Sony brand in a fun and memorable way. Brand ambassadors reached over 2000 consumers in 11 shopping malls, and the results were fantastic: 84 percent of shoppers surveyed said they were likely to recommend Sony to others.

Experiential marketing also helped Hyundai create awareness of the Hyundai Genesis luxury automobile. The car company hosted a massive test-driving experience, giving people an inside look at their newest sedan. Through interactive demos, free rides, and test drives, Hyundai allowed thousands of people to experience every detail of driving a Genesis. Plenty of Hyundai employees and brand ambassadors were on hand to answer questions and promote the luxury car. When surveyed, 43 percent of attendees said they were likely to buy a Genesis - a pretty impressive number for such a major purchase.

Verizon also understood the impact of experiential marketing. They turned to an experiential marketing company to build brand awareness among youth consumers and demonstrate leadership in network reliability. A convoy of 13 Hummer H2s hit the streets visiting hot spots like technology bars and download stations. Brand ambassadors gave nearly 700,000 demonstrations of the latest and greatest Verizon handsets and services. And targeted consumers got to physically try a wide variety of products, generating over 70,000 qualified leads.

When companies create exceptional experiential marketing campaigns, they are honored by the Ex Awards. This competition is open to marketers, agencies, suppliers, and manufacturers that develop effective, unique, and unforgettable experiential marketing solutions.

For first-class experiential marketing solutions worthy of an Ex Award, companies must carefully select the best experiential marketing agency to fit their needs. Leading experiential marketing companies have a strong background in creating the perfect experience for any target audience. But with so many experiential marketing agencies offering services, knowing which to use can be difficult.

That's where PromoAid comes in.

Through a user-friendly, online platform, PromoAid provides a comprehensive database of experiential marketing companies - as well as extensive information about companies in dozens of other marketing categories. PromoAid subscribers can search our proprietary knowledge base - with up to 30 data points per program - to find and compare a wide variety of marketing companies, read real client reviews, evaluate cost ranges, and more - all in one place, right at their fingertips.

For more information, call (847) 425-1580 or fill out the form on the right and a PromoAid representative will contact you.

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