Event Marketing

Want To Make An Impact? Use An Event Marketing Firm

Event marketing is the process of promoting your product or brand through live activities like seminars, trade shows, and other presentations.

Companies in every industry have successfully used event marketing as a high-impact way to demonstrate their expertise and attract new customers. Whether they are launching a new product or re-inventing an existing one, businesses and brands around the globe use memorable, engaging events to garner consumer attention.

It worked for Lean Cuisine. Already an industry leader in delicious, nutritious meals, Lean Cuisine wanted to strengthen its image as an overall wellness solution. They worked with an event marketing firm to create a Wellness Tour that effectively connected them to their target audience. Through a series of 30 events, Lean Cuisine performed thousands of fitness and nutrition consultations and reached over 190,000 consumers.

And when TIME magazine celebrated its 75th anniversary, it turned to one of the most renowned event marketing firms in the country. Together, they threw a star-studded party that re-energized the magazine, excited its advertisers, and received attention from the national media. Not only did The New York Times vote it the Party of the Year, but footage from the event was used to create a one-hour primetime special on CNN.

McDonald's also used event marketing services to create relevant connections with their target audience while driving awareness of their late night extended hours. The fast food industry giant used an event marketing agency to plan and execute musical events at the summer's best nightclubs - from California to the Jersey Shore. At each event, McDonald's was able to create a high number of extremely targeted consumer impressions. The results? McDonald's late night sales went up approximately 7 percent.

Successful event marketing campaigns like the one McDonald's used are honored by Event Marketer Magazine's Ex Awards. This prestigious award celebrates the best event programs each year in more than 20 event marketing disciplines. Recent winners include McDonald's, Nokia, Wal-Mart, and Motorola.

Corporate Event Magazine also honors excellence in the event marketing industry. Their Corporate EVENT Awards are widely considered the most coveted award for event marketing programs.

For an event marketing program worthy of either award, companies must carefully select the best event marketing firm for their needs. Most event marketing agencies handle all the logistics of event marketing planning - from pre-publicity to set breakdown. But with so many event marketing firms, knowing which to use can be difficult.

That's where PromoAid comes in.

Through a user-friendly, online platform, PromoAid provides a comprehensive database of event marketing companies - as well as extensive information about companies in dozens of other marketing categories. PromoAid subscribers can search our proprietary knowledge base - with up to 30 data points per program - to find and compare a wide variety of marketing companies, read real client reviews, evaluate cost ranges, and more - all in one place, right at their fingertips.

For more information, call (847) 425-1580 or fill out the form on the right and a PromoAid representative will contact you.