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Entertainment Marketing
Entertainment Marketing Companies Get Your Brand Noticed in a BIG WAY
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Entertainment marketing refers to the use of entertainment sources to promote a product or company.
Corporate sponsorships are an especially popular form of entertainment marketing that increase product awareness and strengthen brand loyalty. But concerts and product placement also make a big impact on potential customers.
In October 2006, Staples - the office supply super store - used product placement to introduce their latest product: the Staples MailMate, a compact mail shredder. Staples turned to an entertainment marketing company to develop and execute a scripted advertisement of their new product on NBC's The Office - one of today's most popular television programs. Working closely with the show's producers, the entertainment marketing company organically integrated the MailMate shredder into an episode. Following the episode, traffic on Staples' website improved as well as overall public perception of the brand.
Entertainment marketing through television isn't the only way to excite an audience. JC Penney Company used musical entertainment marketing to announce the launch of American Living, their new clothing line. A high impact entertainment marketing company worked with JC Penney to put together a major concert that perfectly reflected the lifestyle of the new brand. The entertainment marketing company chose the chart-topping country pop/rock band Rascal Flatts to engage a very targeted audience. After this exhilarating concert, JC Penney enjoyed the largest private brand launch in the company's history.
In another example of entertainment marketing, three major American brands all co-sponsor American Idol - a major force in entertainment television. Coca Cola, Ford, and AT&T use this wildly popular television show as a platform for their individual entertainment marketing campaigns. Being an American Idol sponsor also allows these giants of industry to take advantage of product placement opportunities during the show, air commercials during episodes, run off-air co-branded marketing programs, and most importantly, reach over 30 million viewers each episode.
Particularly successful entertainment marketing campaigns and corporate sponsorships are honored by Event Marketer Magazine's Ex Awards. This prestigious award celebrates the best entertainment and sponsorship programs each year in more than 20 event marketing disciplines. McDonald's, Nokia, Wal-Mart, and Motorola are recent winners of Ex Awards.
For an award-winning, effective entertainment marketing or corporate sponsorship program, businesses can choose from a wide variety of entertainment marketing companies. But with so many entertainment marketing companies to choose from, knowing which to use can be difficult.
That's where PromoAid comes in.
Through a user-friendly, online platform, PromoAid provides a comprehensive database of entertainment marketing companies - as well as extensive information about companies in dozens of other marketing categories. PromoAid subscribers can search our proprietary knowledge base - with up to 30 data points per program - to find and compare a wide variety of marketing companies, read real client reviews, evaluate cost ranges, and more - all in one place, right at their fingertips.
For more information, call (847) 425-1580 or fill out the form on the right and a PromoAid representative will contact you.
