Much more than a marketing directory
- About PromoAid
Clients- Suppliers
- Categories
- Buzz Marketing
- College Marketing
- Cause Marketing
- Database Marketing
- Demographic Marketing
- Entertainment
- Event Marketing
- Experiential Marketing
- Guerilla Markting
- Healthcare Marketing
- Internet Marketing
- Loyalty Marketing
- Mall Marketing
- Mobile Marketing
- Nightlife Marketing
- Professional Marketing
- Recipe Marketing
- Retail Marketing
- Sports Marketing
- Travel Marketing
- Youth Marketing
- News
- Contact Us
Database Marketing
Partner With a Database Marketing Company to Streamline Your Marketing Efforts
Click to view PromoAid demonstration
* Required field
Database marketing involves collecting and storing information about current and prospective customers and using it for more effective outreach.
Among other things, database marketing companies use collected data to learn about customers, select target markets, determine customer value, and provide specialized offers. The possibilities for customized marketing tactics available through database marketing are virtually limitless.
Barnes & Noble, America's largest bookseller, used database marketing to boost customer loyalty. They worked with a database marketing company to sift through their market research and develop a customer membership program that readers couldn't resist. This new program is now used in all Barnes & Noble stores as well as online with continued success.
To increase their already healthy list of contributors, M.D. Anderson Cancer Center also implemented a database marketing solution. They relied on the assistance of a professional database marketing company to target new donors and generate higher contributions from existing donors. The Center's database marketing solution increased their annual philanthropic direct mail revenue by nearly 350%.
Database marketing companies - and their clients - that demonstrate ingenuity in leveraging their marketing databases are honored by the NCDM Database Excellence Awards. The 2008 Database Excellence Award winners included National Australia Bank, Cisco Systems, and Michelin.
Experienced database marketing companies will work with you to determine the right strategies for getting the most out of your data. They help you create effective interactive campaigns that build brand loyalty, pre-qualify sales leads, segment responders according to custom business rules, and create interaction with your audience for on-going market research. But with so many database marketing companies to choose from, finding the right one can be difficult.
That's where PromoAid comes in.
Through a user-friendly, online platform, PromoAid provides a comprehensive knowledge base of database marketing companies - as well as extensive information about companies in dozens of other marketing categories. PromoAid subscribers can search our proprietary database - with up to 30 data points per program - to find and compare a wide variety of marketing companies, read real client reviews, evaluate cost ranges, and more - all in one place, right at their fingertips.
For more information, call (847) 425-1580 or fill out the form on the right and a PromoAid representative will contact you.
