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College Marketing
Engage College Students With Help From a College Marketing Company
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College marketing is the use of specific marketing tactics - like campus events and student to student marketing - designed to influence the decision making of college students.
College students are a geographically stable, financially uninhibited demographic over 18 million strong. With an estimated $300 billion in yearly spending power, college students represent an extremely lucrative market.
Perhaps the most famous example of a company that successfully markets to college students is Apple Computer. Throughout the past decade, Apple has utilized various college marketing companies and programs to saturate colleges with products like iPod, iPhone, MacBook, and the iMac. And their college marketing campaigns have worked. According to Anderson Analytics' fall 2007 brand survey of college students, Apple was ranked as the number two overall best brand - second only to Nike.
PricewaterhouseCoopers is also among the companies that used a college student marketing company for a powerful strategy. To combat the decreasing number of college students interested in accounting careers, their college marketing campaign saturated college newspapers on 75 campuses. Not only did PwC become the number one-rated employer brand on campus, but quality applicants increased, as did traffic to their website.
Another example of college student marketing involves Capitol Records, a major US record label. Capital Records used college marketing to promote its artists and increase album sales. From a wave of posters and banners to student spokesmen, Capitol Records' college marketing program realized more than a 25 percent return on their investment.
Smart marketing companies know that today's college students are tomorrow's parents, professionals, and loyal customers. Businesses and organizations interested in marketing to college students should consider partnering with one of the growing number of professional college marketing companies. With so many college marketing companies offering their services, it can be difficult to find the right one. Especially in an industry where the ideas must be fresh enough to influence a generation that's virtually impervious to traditional marketing methods.
That's where PromoAid comes in.
Through a user-friendly, online platform, PromoAid provides a comprehensive database of college marketing companies - as well as extensive information about companies in dozens of other marketing categories. PromoAid subscribers can search our proprietary knowledge base - with up to 30 data points per program - to find and compare a wide variety of marketing companies, read real client reviews, evaluate cost ranges, and more - all in one place, right at their fingertips.
For more information, call (847) 425-1580 or fill out the form on the right and a PromoAid representative will contact you.
