Youth marketing is the promotion of a product or service to a young demographic - usually by capitalizing on the latest trends in youth culture.
Kids and teens today tend to view traditional marketing with skepticism. That means successful youth marketing should utilize all aspects of youth culture - from sports and music to fashion and gaming.
National Geographic Kids Magazine used youth marketing to encourage kids to explore continents and learn about endangered animals in their unique publication. With the help of a youth marketing agency, they developed classroom packs filled with posters, activity sheets, teacher guides, and collectible bookmarks. The information in these classroom packs not only gave kids valuable content, they also sparked discussion and increased brand awareness among the magazine's target demographic. By the end of the campaign, their youth marketing program reached over 500,000 students in 1,200 schools across the country.
A different youth marketing agency helped Mott's launch their new Mott's for Tots juice boxes. By marketing to kids across the country with free samples, Mott's was able to get their products "kid approved." Sample boxes were primarily given out at schools and day cares during pick up and drop off times when parents would be around. Mott's accompanied the product giveaways with flyers for parents that listed the product attributes, nutrition information, and included a Mott's coupon. The youth marketing campaign was extremely successful: the vast majority of kids who tried the product loved it so much that 93 percent of parents said they would purchase it.
ROCKSTAR, a growing national energy drink brand, bypassed the parents and marketed directly to teens. The brand worked with a youth marketing agency to increase brand awareness among the youth market throughout the country. The youth marketing agency developed an integrated teen marketing program that targeted both college and high school students. Through product samples, branded gear, themed parties, study breaks, and other events, the youth marketing campaign targeted teens in college and high school. Plus ROCKSTAR utilized Facebook applications to extend the reach of their teen marketing efforts. As a result, more than 250,000 cans of ROCKSTAR energy drink were distributed across college campuses, high schools, college Spring Break destinations, and off-campus high school events. By the end of the campaign, traffic on their website soared to 4.4 million page views and ROCKSTAR maintained a network of over 40,000 Facebook friends.
For high impact youth marketing, companies must carefully select the best youth marketing agency to fit their needs. Leading youth marketing agencies have their finger on the pulse of youth culture and develop the best strategies for marketing to teens and kids. But with so many youth marketing agencies to choose from, knowing which to use can be difficult.
That's where PromoAid comes in.
Through a user-friendly, online platform, PromoAid provides a comprehensive database of youth marketing companies - as well as extensive information about companies in dozens of other marketing categories. PromoAid subscribers can search our proprietary knowledge base - with up to 30 data points per program - to find and compare a wide variety of marketing companies, read real client reviews, evaluate cost ranges, and more - all in one place, right at their fingertips.
For more information, call (847) 425-1580 or fill out the form and a PromoAid representative will contact you.