Market Research

Market research is an organized effort to gather information about consumers, markets, and/or products.  It can be used to determine what consumers want in a product and what they are missing from the products they are currently utilizing, thereby gaining advantage over competitors.

Market research is executed through the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making (ICC/ESOMAR).  It is used to discover what people want, need, or believe. It can also involve discovering how they act. Once that research is completed, it can be used to determine how to market your product, including the market need, market size and competitive situation.

The PromoAid database contains information about suppliers who specialize in various forms of market research, including:

• Advertising / Promotion Research
• Brainstorming / Name Development
• Brand/Image Research
• Competitive Intelligence
• Concept/Product Development Research
• Consumer Research
• Data Collection and Processing
• Demographic / Ethnic Research
• Focus Groups
• Mall Intercepts
• Mystery Shopping
• Online Research
• Package Research
• Psychographic Research
• Statistical Analysis
• Surveys
• Telephone Interviewing