Health-Related Marketing

Health-related marketing refers to any efforts to promote medical facilities, products, or services and includes everything from brochures to billboards.

Since healthcare industry leaders are customer-focused, they use a wide variety of health-related marketing services to connect with current and potential patients.

Baylor Health Care System is especially interested in patient connections. As they provide care to metropolitan Dallas/Fort Worth and surrounding areas, they always look for ways to humanize the Baylor brand. By joining forces with a major health-related marketing company, Baylor created Baylor Innovations, an upscale newsstand-quality magazine that includes real patient stories as well as Baylor's latest innovations. The magazine is mailed quarterly to targeted, high-income households in the Dallas/Fort Worth market, reinforcing Baylor's brand recognition. As a direct result of Baylor Innovations, Baylor Health Care System reported an astonishing 8:1 return on investment.

Le Bonheur Children's Medical Center in Memphis was able to connect with an entire community through their health-related marketing efforts. With the help of a well respected health-related marketing agency, they launched a successful, multi-faceted campaign to raise capital for the construction of a new hospital building. The community responded to the extensive print campaign, building-sized banners, and the numerous radio and television spots featuring renowned actor Morgan Freeman as the campaign's spokesperson. In January 2008, Le Bonheur closed in on its $200 million goal and broke ground for the much anticipated new building.

Though they didn't need a new building, AvMed did need help from a health-related marketing company. As a Florida-based regional company, AvMed risked losing members when its biggest client, the State of Florida, started offering different health plan choices to its employees. AvMed turned to a health-related marketing agency for a bold new look and a sophisticated portfolio of branded collateral materials. As a result of their marketing efforts, AvMed enjoyed a 54 percent increase in quote requests over the previous year. Plus, commercial sales and Medicare each increased an impressive115 percent.

Outstanding health-related marketing campaigns - like the ones mentioned here - are honored by both the Healthcare Advertising Awards and the Aster Awards Program. These two elite competitions recognize the nation's most talented health-related marketing professionals for excellence in consumer healthcare marketing.

For a health-related marketing program worthy of either award, companies must carefully select the best health-related marketing firm for their needs. But with so many health-related marketing companies, knowing which to use can be difficult.

That's where PromoAid comes in.

Through a user-friendly, online platform, PromoAid provides a comprehensive database of healthcare marketing companies - as well as extensive information about companies in dozens of other marketing categories. PromoAid subscribers can search our proprietary knowledge base - with up to 30 data points per program - to find and compare a wide variety of marketing companies, read real client reviews, evaluate cost ranges, and more - all in one place, right at their fingertips.

For more information, call (847) 425-1580 or fill out the form on the right and a PromoAid representative will contact you.