Demographic / Target Audience Marketing

Demographic marketing refers to promotional tactics that appeal to the characteristics of a selected segment of the population - characteristics like race, age, income, education, and gender.

The foundation beneath demographics marketing is the thorough research and deep understanding of a company's target audience. By truly understanding their audience, companies can create powerful marketing strategies that really resonate with potential consumers.

No one understood that concept better than the classic cable television station, Turner Network Television (TNT). Turner used demographic marketing to spark interest in its TNT NBA Thursday sports programming among younger audiences. The television station worked with a demographic marketing company to leverage its new commercials starring British comedy star, Ali G, and drive website traffic to TNT's NBA microsite. Based on extensive demographic research, the website combined Ali G's promotional ad spots with street graphics and language that appealed to their target demographic. Through email sign up and refer-a-friend functionality, site visitors could quickly and easily share their favorite Ali G NBA videos. Traffic to the site skyrocketed to well over 100,000 visitors during the short demographic marketing campaign, exceeding Turner's original goal by 43 percent.

Like TNT, LG Mobile Phones also tapped the power of demographic marketing to generate awareness of its new text-messaging phone, the enV. Demographic marketing research confirmed that young adults were the ideal demographic for the enV, and that a campaign focused on the art of text messaging would make the most impact. From this demographic marketing awareness, the LG National Texting Championship was born. As the first national US text-messaging competition, the championship generated quite a buzz. In addition to traditional media outreach, the campaign also utilized postings on social networking sites like Facebook and MySpace, along with email campaigns to colleges. Media coverage of the enV competition included Good Morning America, FOX News, and The Early Show - just to name a few. The demographic marketing campaign surpassed all of its target goals and was credited as the chief reason LG's enV was one of Verizon's top-selling mobile phones.

For first-class demographic marketing like the campaigns mentioned here, companies must carefully select the best demographics marketing firm to fit their needs. Leading demographic marketing companies have the tools and expertise to advertise directly to the most appropriate and profitable demographic for any given brand or company. But with so many firms offering demographic marketing services, knowing which to use can be difficult.

That's where PromoAid comes in.

Through a user-friendly, online platform, PromoAid provides a comprehensive database of companies offering demographic marketing services - as well as extensive information about companies in dozens of other marketing categories. PromoAid subscribers can search our proprietary knowledge base - with up to 30 data points per program - to find and compare a wide variety of marketing companies, read real client reviews, evaluate cost ranges, and more - all in one place, right at their fingertips.

For more information, call (847) 425-1580 or fill out the form on the right and a PromoAid representative will contact you.