Case Studies

Brand Ambassadors

Posted on: December 29, 2011

Client Situation / Challenge

• Agency (PromoAid’s client) presented a campaign concept to their client utilizing in-store brand ambassadors to directly communicate with the end consumer at the POP
• Client approved the concept and wanted to test the program immediately – starting in one week in one select market

• Comments

Flip Flop Production

Posted on: May 10, 2011

Client Situation / Challenge

• Client needed to source a premium item supplier who could deliver branded flip flops within a four week window.

How PromoAid Addressed the Situation

Marketing In The Dollar Channel

Posted on: June 1, 2010

Client Situation / Challenge

• National auto care brand looking to (1) make auto category top of mind with consumers in the Dollar Channel and (2) promote their specific brands.
• Client expressed specific interest in understanding the In-store Retail Marketing programs available for execution within the Dollar Channel.