Much more than a marketing directory
- About PromoAid
Clients- Suppliers
- Categories
- Buzz Marketing
- College Marketing
- Cause Marketing
- Database Marketing
- Demographic Marketing
- Entertainment
- Event Marketing
- Experiential Marketing
- Guerilla Markting
- Healthcare Marketing
- Internet Marketing
- Loyalty Marketing
- Mall Marketing
- Mobile Marketing
- Nightlife Marketing
- Professional Marketing
- Recipe Marketing
- Retail Marketing
- Sports Marketing
- Travel Marketing
- Youth Marketing
- News
- Contact Us
Terri Lydon - Vice President of Operations 
Terri Lydon has over ten years of experience in the consumer promotion industry on both the client and agency sides. She has developed and executed integrated marketing programs complete with a variety of consumer promotion tactics, including printed and on-line coupons, targeted direct mail, and on-line sweepstakes. Her experience in leading and managing cross-functional teams continuously gets her recognized as both an individual and team motivator time and time again.
Before taking a position at PromoAid, Lydon worked in brand management at Kraft Foods. She handled the successful launch of three new products, including a $23 million on-trend product delivered to targeted consumer markets. Her strong managerial tactics eliminated department complexity, reduced costs from production processes, and saved her company $5.4 million.
Throughout her career, Lydon has worked in entrepreneurial environments like Hoffman York Advertising Agency. While there she developed various business-to-business and business-to-consumer strategies for new companies. Prior to that, she took the position of Brand/Corporate Identity Manager at Navteq. Together with her team, she created and implemented Navteq's new corporate identity, including logo development, building signage, corporate presentations, and all marketing materials.
Lydon received a Bachelor of Arts with a concentration in Communications from the University of California, San Diego. In 2005, Lydon completed her MBA at the University of Chicago, GSB, with concentrations in Marketing and Entrepreneurship.
