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Santo Laquatra - PromoAid Board Advisor
Santo Laquatra has extensive experience in sales, sales management, general management, consulting, and training. For over 20 years, Laquatra has been an independent consultant deftly combining his training experience with his sales and general management experience to deliver a unique custom approach for each client.
Prior to successfully branching out on his own, Laquatra worked for The Calgon Company, which became Beecham Products and is today called GlaxoSmithKline. He held a number of positions with Beecham during his 15 years with the company, including District Manger, Director of Training, and Director of Sales. While the Director of Training, he developed and implemented a complete sales training program for every level of the sales force. Various segments of his program were adopted by Beecham branches throughout the world because it helped the sales force deliver consistent results. In his last position as Director of Sales, Laquatra managed a sales force composed of over 100 people as well as a broker sales force in the Northeast.
Laquatra graduated from Cornell in 1970.
