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Mickey Goodman - PromoAid Board Advisor
Mickey Goodman has 28 years of experience in consumer goods marketing, promotions, and marketing services entrepreneurship. He has consistently been recognized as a thought leader in many areas of marketing and marketing services.
Currently, Goodman is the Managing Partner of BlueBlack, LLC. BlueBlack is a strategic PromoAid business partner assisting our clients in all areas of promotion marketing planning and implementation. Under the guidance of Goodman, BlueBlack will also manage the marketing services request for proposal (RFP) processes for PromoAid clients.
Prior to working with BlueBlack, Goodman founded MGR (now Marketing Drive Worldwide), a promotional marketing agency which grew to become one of the 10 largest in the U.S. Once MGR became nationally recognized, it was acquired partially by Time Warner and True North/IPG, where Goodman joined in a management role.
Before his days at MGR, he started ActMedia's In-Store Promotion Division (News America In-Store Marketing), which he cultivated into a multi-product business with over 500 employees and $100 million in revenue. Goodman's notable career began at Kraft and Unilever where he held a number of marketing positions. When he departed Unilever, he was the head of all Vaseline Brands.
Goodman has a Bachelor of Science in Psychology from Tufts University and an MBA from the Kellogg School at Northwestern University. Goodman is also an Adjunct Professor of Marketing at NYU's Stern School of Business, where he has been part of the faculty since 2002.
