Board Advisors

Mickey Goodman

Mickey Goodman has 30+ years of experience in consumer goods marketing, promotions, and marketing services entrepreneurship. He has consistently been recognized as a thought leader in many areas of marketing and marketing services.

Currently, Goodman is the Managing Partner of BlueBlack, LLC. BlueBlack is a strategic PromoAid business partner assisting our clients in all areas of promotion marketing planning and implementation. Goodman is also the Managing Partner of RUN-RFP, an innovative new service that manages the agency and marketing service RFP process for Consumer Goods companies.

Prior to working with BlueBlack, Goodman founded MGR (now Marketing Drive Worldwide), a promotional marketing agency which grew to become one of the 10 largest in the U.S. Once MGR became nationally recognized, it was acquired partially by Time Warner and True North/IPG, where Goodman joined in a management role.

Before his days at MGR, he started ActMedia's In-Store Promotion Division (News America In-Store Marketing), which he cultivated into a multi-product business with over 500 employees and $100 million in revenue. Goodman's notable career began at Kraft and Unilever where he held a number of marketing positions. When he departed Unilever, he was the head of all Vaseline Brands.

Goodman has a Bachelor of Science in Psychology from Tufts University and an MBA from the Kellogg School at Northwestern University. Goodman is also an Adjunct Professor of Marketing at NYU's Stern School of Business, where he has been part of the faculty since 2002.

Santo Laquatra

Santo Laquatra has extensive experience in sales, sales management, general management, consulting, and training. For over 20 years, Laquatra has been an independent consultant deftly combining his training experience with his sales and general management experience to deliver a unique custom approach for each client.

Prior to successfully branching out on his own, Laquatra worked for The Calgon Company, which became Beecham Products and is today called GlaxoSmithKline. He held a number of positions with Beecham during his 15 years with the company, including District Manger, Director of Training, and Director of Sales. While the Director of Training, he developed and implemented a complete sales training program for every level of the sales force. Various segments of his program were adopted by Beecham branches throughout the world because it helped the sales force deliver consistent results. In his last position as Director of Sales, Laquatra managed a sales force composed of over 100 people as well as a broker sales force in the Northeast.

Laquatra graduated from Cornell in 1970.